New Directions in Consumer Behaviour Research

Consumer behaviour remains an evolving and fascinating area of research. In this article we highlight some of the current work by Canadian researchers in the areas of enhancing both the quality and application of consumer analysis. The work described below touches upon areas in which not just economic theory and methods, but also the policy process can be improved. The working papers cited here were all presented as part of the principal paper session, “What’s Going on in Consumer Behaviour?†held at the joint meeting of the Canadian Agricultural Economics Society and the Northeastern Agricultural and Resource Economics Association in Halifax, Nova Scotia in June 2004.