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The Marketing Performance of Illinois and Kansas Wheat Farmers

Dietz, Sarah N.; Aulerich, Nicole M.; Irwin, Scott H.; … - In: Journal of Agricultural and Applied Economics 41 (2009) 01

The purpose of this paper is to analyze the marketing performance of wheat farmers in Illinois and Kansas over 1982â … marketing performance of wheat farmers in Illinois and Kansas is about equal to the market if a 24- or 20-month market benchmark … harvest benchmark is used. The sensitivity of marketing performance to the market benchmark considered is explained by the …

Persistent link: https://www.econbiz.de/10005041379

Coupon Redemption and Its Effect on Household Cheese Purchases

Dong, Diansheng; Kaiser, Harry M. - Charles H. Dyson School of Applied Economics and … - 2003

By endogenizing unit value and coupon redemption, we estimate U.S. household cheese purchase, quality choice, and coupon redemption equations simultaneously. Zero purchases and missing values are taken into account in the model to correct for the selectivity bias. The correlations among the...

Persistent link: https://www.econbiz.de/10010882545

Evaluating Generic Dairy Advertising impacts on Retail, Wholesale, and Farm Milk Markets

Kaiser, Harry M.; Forker, Olan D.; Lenz, John E.; Sun, … - In: Journal of Agricultural Economics Research, 4

This article develops a dynamic econometric model of the national dairy industry to simulate the Impacts of generic advertising on the demand for milk and dairy products, farm and consumer prices, and producer welfare Two advertising scenarios are analyzed (1) a historic scenario, and (2) a...

Persistent link: https://www.econbiz.de/10010910458

Identifying the Extensive and Intensive Effects of Generic Advertising on the Household Demand for Fluid Milk and Cheese

Schmit, Todd M.; Chung, Chanjin; Dong, Diansheng; … - Charles H. Dyson School of Applied Economics and … - 2001

A two-step sample selection model is used to estimate household demand equations for fluid milk and cheese products incorporating national generic advertising. This approach allows us to disentangle the incidence of the advertising effect on the probability of purchase and changes in the level...

Persistent link: https://www.econbiz.de/10010921566

THE EFFECT OF GENERIC DAIRY ADVERTISING ON THE HOUSEHOLD DEMAND FOR MILK AND CHEESE

Schmit, Todd M.; Chung, Chanjin; Dong, Diansheng; … - Agricultural and Applied Economics Association - AAEA - 2000

Consistent two-step censored estimation is applied to household demand equations for disaggregated milk and cheese products. The long-run advertising elasticity for total milk was positive, largely due to low fat milk; however the elasticity for cheese was not significant, and only shredded...

Persistent link: https://www.econbiz.de/10005320423

ADVERTISING, STRUCTURAL CHANGE, AND U.S. NON-ALCOHOLIC BEVERAGE DEMAND

Xiao, Hui; Kinnucan, Henry W.; Kaiser, Harry M. - Agricultural and Applied Economics Association - AAEA - 1998

The dominant trend in U.S. non-alcoholic consumption over the past two decades has been a steady increase in soft-drink consumption, largely at the expense of milk and coffee and tea consumption. Our analysis suggests that the primary factors affecting this is that the price, advertising, and...

Persistent link: https://www.econbiz.de/10005338784

The Marketing Performance of Illinois and Kansas Wheat Farmers

Dietz, Sarah N.; Aulerich, Nicole M.; Irwin, Scott H.; … - Department of Agricultural and Consumer Economics, … - 2008

The purpose of this paper is to investigate the marketing performance of wheat farmers in Illinois and Kansas over 1982 … average difference between farmer and market benchmark prices are sensitive to the market benchmark considered. Marketing … benchmark is used. The sensitivity of marketing performance to the market benchmark considered is explained by the seasonal …

Persistent link: https://www.econbiz.de/10005804781

Understanding the Connections Between Consumer Motivations and Buying Behavior: The Case of the Local Food System Movement

Nurse, Gretchen; Onozaka, Yuko; Thilmany, Dawn D. - Southern Agricultural Economics Association - SAEA - 2010

Local and organic food systems represent some of the many food sector innovations of the past decade that signal that consumers are increasingly diverse and have heterogeneous preferences that reflect their unique values and preferences (Thilmany, Bond and Bond, 2008). Yet, regardless of the...

Persistent link: https://www.econbiz.de/10008922505

Direct Marketing of Fresh Produce: Understanding Consumer Purchasing Decisions

Keeling Bond, Jennifer J.; Thilmany, Dawn D.; Bond, Craig A. - In: Choices 21 (2006) 4

Persistent link: https://www.econbiz.de/10008678103

Local and Organic: Substitutes or Complements? An In-Store Evaluation of Labels for Apples

Costanigro, Marco; Kroll, Stephan; Thilmany, Dawn D.; … - Agricultural and Applied Economics Association - AAEA - 2010

Over the past two decades, consumer demand for niche products has grown substantially. The primary objective of this paper is to disentangle the value consumers place on two prominent food claims, organic and local (defined as Colorado Proud in this study) as they relate to fresh produce. Using...

Persistent link: https://www.econbiz.de/10009020521