marketing strategies. Such a strategy could concern food quality. In this case, three core areas influence consumers quality … information can be used to develop demand-oriented marketing activities (Kotler and Armstrong, 1994: 48). …

labeling regulation influence agribusiness’ future product development and marketing strategies. Non-hypothetical choice …

Hypothetical surveys are commonly used to elicit consumer behavior to guide product development, marketing, and …

adopting different marketing strategies to promote fresh potatoes to the different market segments. …

to predict the palatability. This knowledge enables marketers to invent consumer-oriented marketing activities. …

relevance of Causerelated Marketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where product …