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Persistent link: https://www.econbiz.de/10008419980
The present research explores a self-control operation, namely, counteractive construal, that helps consumers resolve the conflicts between an important goal and a short-term temptation by altering the construal of the temptation. We propose that when experiencing a self-control conflict,...
Persistent link: https://www.econbiz.de/10008756234
This research examines how individuals’ relationship with others sharing the pursuit of the same individual goal may change from early to later stages of the pursuit. In one qualitative field study, one lab study, and a 7-day field experiment, consumers demonstrated a tendency to view others...
Persistent link: https://www.econbiz.de/10011125814