Counteractive Construal in Consumer Goal Pursuit
| Year of publication: |
2010
|
|---|---|
| Authors: | Zhang, Ying ; Huang, Szu-chi ; Broniarczyk, Susan M |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 37.2010, 1, p. 129-143
|