Narrow search
Showing 1 - 10 of 41
Cover Image
What are the benefits of unit pricing?
Monroe, Kent B.; LaPlaca, Peter J. - In: Journal of marketing 36 (1972) 3, pp. 16-22
Persistent link: https://www.econbiz.de/10002507739
Cover Image
Assessing risk in strategic planning
Shah, Kiran; LaPlaca, Peter J. - In: Industrial marketing management : the international … 10 (1981) 2, pp. 77-91
Persistent link: https://www.econbiz.de/10002808520
Cover Image
Contributions to Marketing Theory and Practice from Industrial Marketing Management
LaPlaca, Peter J. - In: Journal of business research : JBR 38 (1997) 3, pp. 179-198
Persistent link: https://www.econbiz.de/10006736974
Cover Image
Letter from the Editor
LaPlaca, Peter J. - In: Industrial marketing management : the international … 38 (2009) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10008446498
Cover Image
Special issue on business-to-business marketing in the BRIC countries
LaPlaca, Peter J. - In: Industrial marketing management : the international … 40 (2011) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10008814598
Cover Image
Letter from the Editor
LaPlaca, Peter J. - In: Industrial marketing management : the international … 39 (2010) 4, pp. 527-531
Persistent link: https://www.econbiz.de/10008414642
Cover Image
Letter from the editor
LaPlaca, Peter J. - In: Industrial marketing management : the international … 39 (2010) 5, pp. 705-709
Persistent link: https://www.econbiz.de/10008433471
Cover Image
IMM Vol 42 No 1
LaPlaca, Peter J. - In: Industrial marketing management : the international … 42 (2013) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10010074143
Cover Image
Letter from the Editor
LaPlaca, Peter J. - In: Industrial marketing management : the international … 41 (2012) 5, pp. 725-727
Persistent link: https://www.econbiz.de/10010018277
Cover Image
Letter from the Editor
LaPlaca, Peter J. - In: Industrial marketing management : the international … 41 (2012) 6, pp. 895-898
Persistent link: https://www.econbiz.de/10010023437