What are the benefits of unit pricing?
Year of publication: |
1972
|
---|---|
Authors: | Monroe, Kent B. ; LaPlaca, Peter J. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 36.1972, 3, p. 16-22
|
Subject: | Preispolitik | Vereinigte Staaten |
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