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Kunden-werben-Kunden-Kampagnen...
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Industrial marketing management : the international journal for industrial and high-tech firms
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Basking in reflected glory: Using customer reference relationships to build reputation in industrial markets
Helm, Sabrina
;
Salminen, Risto T.
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 737-744
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