Aggregate models of innovation diffusion do not capitalise on valuable consumer adoption dynamics that emerge from consumer surveys. This is despite other modelling strategies which suggest that such dynamics may be very important to the process of diffusion. We present a segmental Gompertz...

Technology policy analysis and implementation relies on knowledge and understanding of the "adoption gap" in information technologies among different groups of consumers. Factors that explain the residential "digital divide" also need to be identified and quantified. Through the application of...

Aggregate models of innovation diffusion do not capitalise on valuable consumer adoption dynamics that may be useful to policy makers and market planners. The non-diffusion choice literature shows quite clearly that these dynamics may indeed be very important factors in the diffusion process....

This article studies how adoption and usage behaviour of the Internet and online shopping, respectively influence the preference to use electronic commerce to purchase different types of products. We empirically model the preference for electronic commerce when consumers have to buy different...

Sales forecasting at the UPC level is important for retailers to manage inventory. In this paper, we propose more effective methods to forecast retail UPC sales by incorporating competitive information including prices and promotions. The impact of these competitive marketing activities on the...

The growth in female labour participation and occupational attainment represents the most dramatic feature of labour markets in the second half of the twentieth century. This has been due in part to developments in social attitudes and the consequent changes in the prices attached to women's...

The growth in female labour participation and occupational attainment represents the most dramatic feature of labour markets in the second half of the twentieth century. This has been due in part to developments in social attitudes and the consequent changes in the prices attached to women's...

The growth in female labour participation and occupational attainment represents the most dramatic feature of labour markets in the second half of the twentieth century. This has been due in part to developments in social attitudes and the consequent changes in the prices attached to women's...

Marketing managers have to forecast the market size and this forecast guides strategic decisions whether to continue exporting, open new factories or expand existing production operations. Forecasting sales and the market size is a challenging task; even more so in emerging markets where data is...