This introduction briefly summarizes each of the fifteen articles included in this special issue on fashion marketing …—luxury status/values, luxury consumer behavior, luxury brand management, and luxury brand counterfeiting—even though many of the …

This paper investigates how fashion circulates globally and is adapted and localised by consumers. The rise of fashion … blogs, social networking, on-line retail and on-line streaming of fashion shows has exponentially increased the availability … of fashion images globally, enabling a further multiplication of styles and looks. The geographical dispersion of …

traced through China’s film, music and fashion industries. The book argues that social network markets, consumer …

simply explore and invent. An examination of the work of iconic fashion designers, through case study and situational … methods, production and consumption. In relation to contemporary fashion, where many garments look the same in style, colour … driver of innovation in fashion design. A key aspect of seeking knowledge, as a mechanism to cope with this uncertainty, is a …

How to Excel in the Fashion IndustryElizabeth WeaverFaculty Sponsor: Claire Lacoste Kapstein, Textiles, Merchandising … and DesignCo-sponsor: Art Mead, EconomicsThe fashion industry is most often thought of as a glamorous business filled with … successful designers and supermodels. For fashion students, however, the industry they seek to enter upon graduation is …

are developing in China in the area of fashion and fashion media. These, we argue, are an expression of ?risk culture? for … China in 2005, and China?s reception as a fashion player among the international editions of Vogue, as an expression of a …

The topic of sustainability is becoming increasingly relevant to fashion; firms invest in projects of sustainable … in the native wool produced in Tuscany (Italy) as driver of a sustainable fashion supply chain; the aim is to investigate …