Children are important targets of advertising campaigns from companies. However, children have been found to be … particularly vulnerable to negative effects of advertising, and protecting children from these effects is an important task of … consumer policy. Two important aspects have to be considered in this task. First, advertising affects judgements and behaviour …

-equation almost ideal demand system (AIDS) incorporating a media index of TV coverage and advertising expenditures as explanatory … provide insights into the impact of negative press relative to advertising efforts. Specifically, the impact of television … investigated period. With relatively little effort being undertaken and with its cunent strategy, fresh meat advertising is found …