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Fashion marketing of luxury brands: Recent research issues and contributions
Ko, Eunju; Megehee, Carol M. - In: Journal of Business Research 65 (2012) 10, pp. 1395-1398
This introduction briefly summarizes each of the fifteen articles included in this special issue on fashion marketing …—luxury status/values, luxury consumer behavior, luxury brand management, and luxury brand counterfeiting—even though many of the …
Persistent link: https://www.econbiz.de/10011050074
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Understanding consumer behavior
Katona, George; Lazarsfeld, Paul F.; Martineau, Pierre - 1964
Persistent link: https://www.econbiz.de/10003258538
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Marketing and consumer research in the public interest
Hill, Ronald Paul (contributor) - 1996
Persistent link: https://www.econbiz.de/10004305470
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Consumer behavior
Schiffman, Leon G.; Kanuk, Leslie Lazar - 1997 - 6. ed
Persistent link: https://www.econbiz.de/10004338308
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Design - die Trends
Scharitzer, Dieter (contributor) - 1998
Persistent link: https://www.econbiz.de/10004340075
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CONSUMER RESEARCH FOR MANAGEMENT DECISIONS / MELVIN PRINCE WITH THE COLLABORATION OF IRENE A. SILBERT
Prince, Melvin - 1982
Persistent link: https://www.econbiz.de/10004649720
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Marketing, Grundlage modernen Modeschaffens
Lauer, Werner - 1973
Persistent link: https://www.econbiz.de/10000420923
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How predictable are fashion and other product life cycles?
Wasson, Chester R. - In: Journal of marketing 32 (1968) 3, pp. 36-43
Persistent link: https://www.econbiz.de/10002958011
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What consumers of fashion want to know : a study of informational requirements and buying behavior
Martin jr., Claude R. - In: Journal of retailing 47 (1971/72) 4, pp. 65-71,94
Persistent link: https://www.econbiz.de/10002470783
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Modeprognosernas ekonomi och metodik
Henell, Olof - In: Liiketaloudellinen aikakauskirja 4 (1955), pp. 209-222
Persistent link: https://www.econbiz.de/10002741360