This introduction briefly summarizes each of the fifteen articles included in this special issue on fashion marketing …—luxury status/values, luxury consumer behavior, luxury brand management, and luxury brand counterfeiting—even though many of the …

The brand enhancement policies of fashion, luxury and design firms play their part in establishing the identity of … global cities. This article analyses the brand enhancement policies with the best impact on the territory (store management …, the fashion and design capital. From this analysis it emerges that, in Milan, fashion, luxury and design firms define …

mayoría de los adolescentes como “puntos de encuentro”. <h2>Fashion and the Urban Teenager Behavior at Shopping Malls in … behave and their relationship with fashion at shopping malls. Specifically, the paper describes the clothing usage of … initial stages of the fashion purchase process. This research uses the technique of participant observation, complemented by …

This paper explores the stimuli behind fashion-oriented impulse purchases within physicalshopping environments. The …. Findings mainly suggest that fashion-oriented impulse purchases, especiallyfor clothing,are influenced by a wide variety of …

attitudes towards organic cotton fashion. There is no evidence among the responders of a direct relation between consuming …

been evident through the studies that the mood has an inborn reflex with respect to the dressing preferences and fashion …

on ethical fashion companies and their use of socially responsible strategies is sparse, and there is a lack of research …

design of silk textiles for couture, and succeeded in reaching the forefront of Italian fashion, cooperated with the …

This study revisits contexts of consumer socialization by focusing on fashion consumption among female teenagers. Focus … of the actual uses of fashion products. By doing so, it extends scholars’, policy makers’, schools’, and families …

of lean vendors with agile sourcing practices. Case studies of two UK based specialist fashion retailers’ supply networks …