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Study of Customer Relationship Marketing Practices in Organised Retailing in Food and Grocery Sector in India: An Empirical Analysis
Prasad, Ch. J. S.; Aryasri, A. R. - In: Vision 12 (2008) 4, pp. 33-43
The fast changing trends in lifestyles, food and eating habits of consumers have contributed largely to the growth and development of organised food and grocery retail formats in India. But, this sector is predominantly (99.2 percent) dominated by the traditional kirana stores, which have strong...
Persistent link: https://www.econbiz.de/10011137535
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The Influence of Servant Leadership on Restaurant Employee Engagement
Carter, Danon; Baghurst, Timothy - In: Journal of Business Ethics 124 (2014) 3, pp. 453-464
Servant leadership is a leadership philosophy which addresses the concerns of ethics, customer experience, and employee engagement while creating a unique organizational culture where both leaders and followers unite to reach organizational goals without positional or authoritative power. With...
Persistent link: https://www.econbiz.de/10010989793
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An exploratory study of consumer attitudes towards mobile ticketing in Sweden
Apanasevic, Tatjana; Markendahl, Jan; Arvidsson, Niklas - International Telecommunications Society (ITS) - 2013
Swedish public transport organizations have set an objective to double usage of the public transport during the next coming five years. This study attempts to investigate if the current ticket solutions support the goal of the public transport companies, and if the available mobile phone...
Persistent link: https://www.econbiz.de/10010954840
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Do LTE service customers have different customer loyalty determinants?
Jung, Wonsuk; Kwon, Youngsun - International Telecommunications Society (ITS) - 2014
This study explores the determinants of customer loyalty in the Korean mobile telecommunications market with the emphasis on customer satisfaction and switching costs as major predictors of customer loyalty. South Korea has now become one of the world's most leading mobile service markets with...
Persistent link: https://www.econbiz.de/10010958831
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A STUDY OF SILENT CUSTOMERS
Soheil Taati Rad Author_Email: - 2011
Persistent link: https://www.econbiz.de/10010535653
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EFFECTIVE IMPLEMENTATION OF E-CRM STRATEGY
Dzopalic, Marija; Zubovic, Jovan; Bradic-Martinovic, … - In: Polish Journal of Management Studies 1 (2010) 1, pp. 52-63
management - CRM to increase productivity and profits of the company and thus gain a sustainable competitive advantage. Companies … software solutions like e-CRM to their information systems. …
Persistent link: https://www.econbiz.de/10008752590
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Factors Influencing Investor’s Individual Behavior To Satisfaction and Loyalty In Emerging Market
Arlina Nurbaity L.; Sadalia, Isfenti; Khaira Amalia F. - In: International Journal of Academic Research in Business … 4 (2014) 11, pp. 35-45
Equation Model (SEM) in its data processing. The results have shown that the customer relationship management (CRM), portfolio … variables. The CRM has no direct significant effect on investor’s loyalty, but has a direct significant effect on investor … the CRM, portfolio performance and service quality through the investor’s trust and satisfaction. …
Persistent link: https://www.econbiz.de/10011132545
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La fidélité prototypique : une approche de la fidélité perçue par l'auto-catégorisation
De Kerviler, Gwarlann - Université Paris-Dauphine (Paris IX) - 2013
Perception that the client has of his own brand loyalty has not been addressed in the marketing literature. This research attempts to overcome this limit in four ways: (1) demonstrating that customer’s perceived loyalty can be approached through Self-Categorization as brand Loyal (SCL)...
Persistent link: https://www.econbiz.de/10011273995
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The Impact of Relationship Marketing Tactics on Customer Loyalty: The Mediation Role of Relationship Quality
Doaei, Habibollah; Rezaei, Abbas; Khajei, Rozita - In: International Journal of Business Administration 2 (2011) 3, pp. 83-93
Concerning potential importance of retaining customers and establishing right relationship with them to create loyalty, previous studies have presented diverse results which can be related to lack of an appropriate relationship quality. Therefore, this study was conduced in Karafarin Insurance...
Persistent link: https://www.econbiz.de/10011267006