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Marketing Models of Service and Relationships
Rust, Roland T.; Chung, Tuck Siong - In: Marketing Science 25 (2006) 6, pp. 560-580
Given the growth of the service sector, and advances in information technology and communications that facilitate the management of relationships with customers, models of service and relationships are a fast-growing area of marketing science. This article summarizes existing work in this area...
Persistent link: https://www.econbiz.de/10008787949
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Managing B2B relationships in the Croatian pharmaceutical industry
Renko, Sanda; Rakuljic, Mirela - In: World Review of Entrepreneurship, Management and … 6 (2010) 4, pp. 318-335
The main purpose of CRM is to get to know the customer as well as possible, which can help a company to deliver better …
Persistent link: https://www.econbiz.de/10009353067
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Exploring security and comfort issues associated with online banking
Smith, Alan D. - In: International Journal of Electronic Finance 1 (2006) 1, pp. 18-48
Customer Relationship Management (CRM) techniques. …
Persistent link: https://www.econbiz.de/10008539394
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Exploring security and comfort issues associated with online banking
Smith, Alan D. - In: International Journal of Electronic Finance 1 (2006) 1, pp. 18-48
Customer Relationship Management (CRM) techniques. …
Persistent link: https://www.econbiz.de/10005543984
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—How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach
Musalem, Andrés; Joshi, Yogesh V. - In: Marketing Science 28 (2009) 3, pp. 555-565
We analyze firms' decisions to invest in customer relationship management (CRM) initiatives such as acquisition and … retention in a competitive context, a topic largely ignored in past CRM research. We characterize each customer by her intrinsic … moderate responsiveness to its CRM efforts. Further, a firm should most aggressively seek to attract those customers that …
Persistent link: https://www.econbiz.de/10008787891
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THE QUALITY SERVICES VECTOR - A PERFORMANCE SOURCE FOR THE BANKS IN ROMANIA
Dragoi, Dragoi Violeta; Constantinescu, Constantinescu … - In: Review of Applied Socio-Economic Research 1 (2011) 1, pp. 47-62
The financial and banking services are offered by the banks to their customers reflect, in their essence, the character of the process oriented through the market and the customer. The quality of the procedural elements - the contact personnel (human resources), the physical support of the...
Persistent link: https://www.econbiz.de/10010533570
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When Acquisition Spoils Retention: Direct Selling vs. Delegation Under CRM
Dong, Yan; Yao, Yuliang; Cui, Tony Haitao - In: Management Science 57 (2011) 7, pp. 1288-1299
The widespread implementation of customer relationship management technologies in business has allowed companies to increasingly focus on both acquiring and retaining customers. The challenge of designing incentive mechanisms that simultaneously focus on customer acquisition and customer...
Persistent link: https://www.econbiz.de/10009213990
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A Bivariate Timing Model of Customer Acquisition and Retention
Schweidel, David A.; Fader, Peter S.; Bradlow, Eric T. - In: Marketing Science 27 (2008) 5, pp. 829-843
Two widely recognized components, central to the calculation of customer value, are acquisition and retention propensities. However, while extant research has incorporated such components into different types of models, limited work has investigated the kinds of associations that may exist...
Persistent link: https://www.econbiz.de/10008787846
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Influence of selected groceries' marketing mix elements on business performance in the Eastern Province of Sri Lanka: retailers' perspective
Hilal, Mohamed Ismail Mujahid; Mubarak, Kaldeen Mohamed - In: International Journal of Business Performance Management 16 (2015) 2/3, pp. 198-213
The objective of the study is to identify the selected retail marketing mix elements influencing on business performance of retail groceries and to suggest strategies for improving the performance of these retail shops. In the Eastern Province of Sri Lanka, many groceries and self-selection...
Persistent link: https://www.econbiz.de/10011266464