Influence of selected groceries' marketing mix elements on business performance in the Eastern Province of Sri Lanka: retailers' perspective
Year of publication: |
2015
|
---|---|
Authors: | Hilal, Mohamed Ismail Mujahid ; Mubarak, Kaldeen Mohamed |
Published in: |
International Journal of Business Performance Management. - Inderscience Enterprises Ltd, ISSN 2046-8083. - Vol. 16.2015, 2/3, p. 198-213
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | marketing communication | customer relationship management | CRM | corporate image | business performance | retail marketing | retailing | Sri Lanka | groceries | marketing mix | retail groceries | small supermarkets |
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