VŨ, Dũng Anh; MOISESCU, Ovidiu Ioan - In: Management & Marketing 8 (2013) 3
This paper aims to capture and systematise those practices which have been proven as good skills, tactics, methods, and … acquisitions (M&As). These practices can be shared and learned to increase the probability of brand integration success in future M … members of M&A projects which have been involved in M&As. Twenty practices are outlined and defined after analysing ten M …