Brand integration practices in mergers and acquisitions
Year of publication: |
2013
|
---|---|
Authors: | VŨ, Dũng Anh ; MOISESCU, Ovidiu Ioan |
Published in: |
Management & Marketing. - Economic Publishing House, ISSN 1842-0206. - Vol. 8.2013, 3, 1
|
Publisher: |
Economic Publishing House |
Subject: | brand | M&As | brand integration | practices | MNCs |
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