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Consumer promotions in service marketing
Lovelock, Christopher H.; Quelch, John A. - In: Business horizons 26 (1983) 3, pp. 66-75
Persistent link: https://www.econbiz.de/10003620493
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The AMA handbook of marketing for the service industries
Congram, Carole A. (contributor) - American Management Association - 1991 - 1. print.
Persistent link: https://www.econbiz.de/10004107076
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Managing and marketing services into the 1990s
Teare, Richard (contributor) - 1990
Persistent link: https://www.econbiz.de/10004092572
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Erfolgreiches Marketing für Dienstleister und Freiberufler
Slutsky, Jeff; Slutsky, Marc - 1996 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004309259
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Managing services : marketing, operations, and human resources
Lovelock, Christopher H. (contributor) - 1992 - 2. ed.
Persistent link: https://www.econbiz.de/10004153871
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Marktorientierte Führung von Dienstleistungsunternehmen : neuere Entwicklungen in Theorie und Praxis
Meffert, Heribert - 1993
Persistent link: https://www.econbiz.de/10004159020
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The marketing of services : a total approach to achieving competitive advantage
Irons, Ken - 1997
Persistent link: https://www.econbiz.de/10004337395
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Selling the invisible : a field guide to modern marketing
Beckwith, Harry - 1997 - 1. print.
Persistent link: https://www.econbiz.de/10004343015
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Service industries marketing : new approaches
Hogg, Gillian (contributor) - In: The service industries journal Vol. 18, nr. 3 (1998)
Persistent link: https://www.econbiz.de/10004378151