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Analysing customer satisfaction data: A comparison of regression and artificial neural networks
Grønholdt, Lars; Martensen, Anne - In: International journal of market research : JMRS ; the … 47 (2005) 2, pp. 121-130
Persistent link: https://www.econbiz.de/10006692371
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Application of a Model for the Effectiveness of Event Marketing
Martensen, Anne; Grønholdt, Lars; Bendtsen, Lars; … - In: Journal of advertising research 47 (2007) 3, pp. 283-301
Persistent link: https://www.econbiz.de/10007874354
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Using employee satisfaction measurement to improve people management: An adaptation of Kano's quality types
Martensen, Anne; Grønholdt, Lars - In: Total quality management 12 (2001) 7-8, pp. 949-957
Persistent link: https://www.econbiz.de/10007169432
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Special Issue: Proceedings of the 4th World Congress for Total Quality Management: Integrating for Excellence; Achieving Customer Loyalty - Measuring the impact of buying behaviour...
Kristensen, Kai; Martensen, Anne; Grønholdt, Lars - In: Total quality management 10 (1999) 4-5, pp. S602
Persistent link: https://www.econbiz.de/10007185864
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Modelling purchases as a function of advertising and promotion
Hansen, Flemming; Yssing Hansen, Lotte; Grønholdt, Lars - In: International journal of advertising : the quarterly … 21 (2002) 1, pp. 115-135
Persistent link: https://www.econbiz.de/10008119195
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Key marketing performance measures
Groenholdt, Lars; Martensen, Anne - In: The marketing review 6 (2006) 3, pp. 243-252
Persistent link: https://www.econbiz.de/10007388957
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Key marketing performance measures
Groenholdt, Lars; Martensen, Anne - In: The marketing review 6 (2006) 3, pp. 243-252
Persistent link: https://www.econbiz.de/10007393311
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Measuring customer satisfaction: a key dimension of business performance
Kristensen, Kai; Martensen, Anne; Groenholdt, Lars - In: International journal of business performance management 2 (2000) 1-3, pp. 157-170
Persistent link: https://www.econbiz.de/10006041932
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Marketing redefined: changes and challenges
Gronholdt, Lars; Martensen, Anne - In: The marketing review 5 (2005) 2, pp. 101-109
Persistent link: https://www.econbiz.de/10006015619
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Tweens' satisfaction and brand loyalty in the mobile phone market
Martensen, Anne - In: Young consumers : insight and ideas for responsible … 8 (2007) 2, pp. 108-116
Persistent link: https://www.econbiz.de/10008270918