Application of a Model for the Effectiveness of Event Marketing
| Year of publication: |
2007
|
|---|---|
| Authors: | Martensen, Anne ; Grønholdt, Lars ; Bendtsen, Lars ; Jensen, Martin Juul |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 47.2007, 3, p. 283-301
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