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Customer Experience Quality : An Exploration in Business and Consumer Contexts Using Repertory Grid Technique

Lemke, Fred; Clark, Moira; Wilson, Hugh - 2010

This study proposes a conceptual model for customer experience quality and its impact on customer relationship outcomes. Customer experience is conceptualised as the customer’s subjective response to the holistic direct and indirect encounter with the firm, and customer experience quality as...

Persistent link: https://www.econbiz.de/10009459477

A conceptual model of customer experience quality

Lemke, Fred; Wilson, Hugh; Clark, Moira - 2009

This study proposes a conceptual model for customer experience quality and its impact on customer relationship outcomes. Customer experience is conceptualized as the customer’s subjective response to the holistic direct and indirect encounter with the firm, and customer experience quality as...

Persistent link: https://www.econbiz.de/10009459560

Diplomat between wars

Wilson, Hugh Robert - 1941

Persistent link: https://www.econbiz.de/10002985494

The multi-channel challenge: A dynamic capability approach

Wilson, Hugh; Daniel, Elizabeth - In: Industrial marketing management : the international … 36 (2007) 1, pp. 10-20

Persistent link: https://www.econbiz.de/10007392183

Escaping the channel silo: Researching the new consumer

Stuart-Menteth, Hester; Wilson, Hugh; Baker, Susan - In: International journal of market research : JMRS ; the … 48 (2006) 4, pp. 415-438

Persistent link: https://www.econbiz.de/10007289188

Towards a map of marketing information systems: an inductive study

Daniel, Elizabeth; Wilson, Hugh; Mcdonald, Malcolm - In: European journal of marketing : EJM 37 (2003) 5-6, pp. 821-847

Persistent link: https://www.econbiz.de/10006084226

Experimental methods in market research: From information to insight

Ryals, Lynette; Wilson, Hugh - In: International journal of market research : JMRS ; the … 47 (2005) 4, pp. 347-366

Persistent link: https://www.econbiz.de/10006691942

CAMPAIGN MANAGEMENT - How to measure multi-channel campaigns - Here's a structured approach to seeing just how even a complex marketing plan contributes to your bottom line.

Wilson, Hugh; Bruce, Lindsay; Love, Jennifer - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 7, pp. 35-37

Persistent link: https://www.econbiz.de/10006751345

Different firm size effects on wages for supervisors and workers

Meagher, Kieron J.; Wilson, Hugh - In: Economics letters 84 (2004) 2, pp. 225-230

Persistent link: https://www.econbiz.de/10006756352

An exploratory case study analysis of contemporary marketing practices

Palmer, Roger; Wilson, Hugh - In: Journal of strategic marketing 17 (2009) 2, pp. 169

Persistent link: https://www.econbiz.de/10008256262