Escaping the channel silo: Researching the new consumer
Year of publication: |
2006
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Authors: | Stuart-Menteth, Hester ; Wilson, Hugh ; Baker, Susan |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 48.2006, 4, p. 415-438
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