The use of humour in advertising is the effective way of communication in any emotion to sell the products. Humor increase attention and attract more consumers so it became an effective advertising in any medium of advertising. Researchers and Advertisers more interested towards humor...

This research purposes to investigate the efficacy of music in radio advertising, to value the influence that exercise on memory of information, on pleasure of the elements of the advertising and on the purchase intention of the listener. The results showed that the music's presence increases...

Focuses on cigarette manufacturing in the 1990s.