Effects of a television and radio advertising ban : a study of the cigarette industry
Year of publication: |
1986
|
---|---|
Authors: | Holak, Susan L. |
Other Persons: | Reddy, Srinivas K. (contributor) |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 50.1986, 4, p. 219-227
|
Subject: | Tabakindustrie | Tobacco industry | Hörfunkwerbung | Radio advertising | USA | United States |
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