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Importer Behavior: the neglected Counterpart of International Exchange
Liang, Neng; Parkhe, Arvind - In: Journal of International Business Studies 28 (1997) 3, pp. 495-530
International exchange is a two-sided coin, involving exporters and importers. However, a systematic search of the academic literature reveals a striking imbalance: while exporter behavior has been extensively studied, importer behavior remains a largely neglected area of study, even though...
Persistent link: https://www.econbiz.de/10005057920
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Erroneous Learning from the West? A Narrative Analysis of Chinese MBA Cases Published in 1992, 1999 and 2003
Liang, Neng; Lin, Shu - In: Management international review : mir ; journal of … 48 (2008) 5, pp. 603-638
Persistent link: https://www.econbiz.de/10008153522
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The Paradox of Export-Oriented Import Protection: Reassessing South Korea's Trade Policy
Liang, Neng - In: The international executive 37 (1995) 1, pp. 35-60
Persistent link: https://www.econbiz.de/10005998196
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Soliciting unsolicited export orders: Are recipients chosen at random?
Liang, Neng - In: European journal of marketing : EJM 29 (1995) 8, pp. 37-59
Persistent link: https://www.econbiz.de/10006102814
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Importer Behavior: The Neglected Counterpart of International Exchange
Liang, Neng; Parkhe, Arvind - In: Journal of international business studies : JIBS ; a … 28 (1997) 3, pp. 495-530
Persistent link: https://www.econbiz.de/10005904340
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Judgmental Heuristics in Overseas Vendor Search and Evaluation: A Proposed Model of Importer Buying Behavior
Liang, Neng; Stump, Rodney L. - In: The international executive 38 (1996) 6, pp. 779-806
Persistent link: https://www.econbiz.de/10007322074