Miles, Morgan; Verreynne, Martie-Louise; Luke, Belinda - In: Journal of Business Ethics 123 (2014) 4, pp. 549-556
This study focuses on the managerial issue of should social enterprises (SEs) become more marketing oriented. It adapts the Kohli et al. (J Mark Res 30:467–477, <CitationRef CitationID="CR24">1993</CitationRef>) MARKOR marketing orientation scale to measure the adoption of marketing by SEs. The items capture Vincentian-based values to...</citationref>