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The impact of advertising law on business and public policy
Petty, Ross D. - 1992
Persistent link: https://www.econbiz.de/10004149164
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Marketing Law - Hit or Mislead
Petty, Ross D. - In: Marketing management : a quarterly business management … 15 (2006) 5, pp. 44-49
Persistent link: https://www.econbiz.de/10007380807
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Bits, Briefs and Applications - Consumers' Interpretations of the Semantic Phrases Found in Reference Price Advertisements
Compeau, Larry D.; Lindsey-Mullikin, Joan; Grewal, Dhruv; … - In: Journal of consumer affairs : official publication of … 38 (2004) 1, pp. 178-187
Persistent link: https://www.econbiz.de/10006164869
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Seeking a Single Policy for Contractual Fairness to Consumers: A Comparison of U.S. and E.U. Efforts
Petty, Ross D.; Hamilton, Jennifer - In: Journal of consumer affairs : official publication of … 38 (2004) 1, pp. 146-166
Persistent link: https://www.econbiz.de/10006164871
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Regulating Product Safety: The Informational Role of the U.S. Federal Trade Commission
Petty, Ross D. - In: Journal of consumer policy : consumer issues in law, … 18 (1995) 4, pp. 387-416
Persistent link: https://www.econbiz.de/10006800209
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Peddling the Bicycle in the 1890s: Mass marketing Shifts into High Gear
Petty, Ross D. - In: Journal of macromarketing : examining the interactions … 15 (1995) 1, pp. 32-46
Persistent link: https://www.econbiz.de/10006937947
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Advertising Challenges: A Strategic Framework and Current Review
Petty, Ross D.; Kopp, Robert J. - In: Journal of advertising research 35 (1995) 2, pp. 41-55
Persistent link: https://www.econbiz.de/10006534059
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Pet Peeves: Trademark Law and the Consumer Enjoyment of Brand Pet Parodies
PETTY, ROSS D. - In: Journal of consumer affairs : official publication of … 42 (2008) 3, pp. 461-471
Persistent link: https://www.econbiz.de/10008718811
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Marketing tactics discouraging price search: Deception and competition
Lindsey-Mullikin, Joan; Petty, Ross D. - In: Journal of business research : JBR 64 (2011) 1, pp. 67-74
Persistent link: https://www.econbiz.de/10008769043
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Taming the Obesity Beast: Children, Marketing, and Public Policy Considerations
Seiders, Kathleen; Petty, Ross D. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 236-242
Persistent link: https://www.econbiz.de/10007865582