The detection of management fraud is an important issue facing the auditing profession. A major contributor to this issue is the Loebbecke and Willingham (1988) conceptual model for the detection of management fraud. A cascaded Logit approach using the Loebbecke and Willingham model was...

We assess attenuating and augmenting effects of brand commitment on consumer responses when product recalls occur. Consistent with our theorization, results from a laboratory experiment and an event study show that high levels of brand commitment attenuate negative consumer responses in...