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Werbung, Verpackung, Design : Fakten und Materialien ; Aspekte des Kunstunterrichts und der visuellen Kommunikation
Binder, Harald - 1977 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003999495
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Einführung in die Markt- und Werbepsychologie
Rosenstiel, Lutz von; Neumann, Peter - 1991 - 2., unveränd. Aufl.
Persistent link: https://www.econbiz.de/10004099377
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Untersuchung zur Struktur hochspezialisierter Motive : das "Besondere"
Freichels, Hans J. - 1990
Persistent link: https://www.econbiz.de/10004081250
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Werbepsychologie
Behrens, Gerold; Hartmann, Klaus Dieter - 1977
Persistent link: https://www.econbiz.de/10004017927
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Advertising and the mind of the consumer : what works, what doesn't and why
Sutherland, Max - 1993
Persistent link: https://www.econbiz.de/10004204665
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The codes of advertising : fetishism and the political economy of meaning in the consumer society
Jhally, Sut - 1987
Persistent link: https://www.econbiz.de/10004559170
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[Selected papers presented at the Advertising and Consumer Psychology Conference, held in June 1984 at the New York offices of Ted Bates Advertising]
In: Advertising and consumer psychology : selected papers … (1986)
Persistent link: https://www.econbiz.de/10004446171