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Convenience orientation and consumption behavior

Anderson jr, W. Thomas - In: Journal of retailing 48 (1972/1973) 3, pp. 49-71, 127

Persistent link: https://www.econbiz.de/10001831599

The convenience-oriented consumer : Bureau of Business Research, Graduate School of Business, the University of Texas

Anderson jr, W. Thomas - 1971

Persistent link: https://www.econbiz.de/10001831633

Identifying the convenience-oriented consumer

Anderson jr, W. Thomas - In: Journal of marketing research : JMR 8 (1971) 2, pp. 179-183

Persistent link: https://www.econbiz.de/10001831752

Bank selection decisions and market segmentation

Anderson jr, W. Thomas; Cox III, Eli P.; Fulcher, David G. - In: Journal of marketing 40 (1976) 1, pp. 40-45

Persistent link: https://www.econbiz.de/10001831556

The socially conscious consumer

Anderson jr, W. Thomas; Cunningham, Wiliam H. - In: Journal of marketing 36 (1972) 3, pp. 23-31

Persistent link: https://www.econbiz.de/10001831848

Consumer reactions to explicit brand comparisons in advertisements

Golden, Linda L. - In: Journal of marketing research : JMR 16 (1979) 4, pp. 517-532

Persistent link: https://www.econbiz.de/10002462666

Consumer mobility and market segmentation

Golden, Linda L.; Anderson jr., W. Thomas - 1979

Persistent link: https://www.econbiz.de/10002462634

A programmatic research approach to transit marketing

Golden, Linda L.; Alpert, Mark I.; Betak, John F. - In: Traffic quarterly : an independent journal for better … 34 (1980) 4, pp. 627-647

Persistent link: https://www.econbiz.de/10002462672

Estimating elasticities with frontier and other regressions in evaluating two advertising strategies for US Army recruiting

Brockett, Patrick L.; Cooper, W.W.; Golden, Linda L.; … - In: Socio-Economic Planning Sciences 42 (2008) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10005209970

Financial Intermediary Versus Production Approach to Efficiency of Marketing Distribution Systems and Organizational Structure of Insurance Companies

Brockett, Patrick L.; Cooper, William W.; Golden, Linda L. - In: Journal of Risk & Insurance 72 (2005) 3, pp. 393-412

An examination of the efficiency of the marketing distribution channel and organizational structure for insurance companies is presented from a framework that views the insurer as a financial intermediary rather than as a "production entity" which produces "value added" through loss payments....

Persistent link: https://www.econbiz.de/10005324456