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Wallendorf, Melanie Ruth - 1979

Persistent link: https://www.econbiz.de/10000055718

Ehrenberg, A. S. C.; Charlton, P. - In: Journal of advertising research 13 (1973) 1, pp. 21-33

Persistent link: https://www.econbiz.de/10002116245

Walters, S. George; Snider, Max D.; Sweet, Morris L. - 1962

Persistent link: https://www.econbiz.de/10003240273

Katona, George - In: The human meaning of social change, (pp. 229-262). 1972

Persistent link: https://www.econbiz.de/10002187316

Gainsbrugh, Martin R.; Stevenson, Fred - In: Business record / The Conference Board 18 (1961) 3, pp. 14-25

Persistent link: https://www.econbiz.de/10002195286

Gainsbrugh, Martin R.; Stevenson, Fred - In: Business record / The Conference Board 19 (1962) 2, pp. 16-23

Persistent link: https://www.econbiz.de/10002196806

Frank, Ronald E.; Massy, William F.; Lodahl, Thomas M. - In: Journal of advertising research 9 (1969) 4, pp. 15-24

Persistent link: https://www.econbiz.de/10002209950

Juster, F. Thomas; Wachtel, Paul - In: The American economic review 62 (1972) 4, pp. 564-579

Persistent link: https://www.econbiz.de/10002153915

Juster, F. Thomas - In: Economic forecasts and expectations : analyses of …, (pp. 167-242). 1969

Persistent link: https://www.econbiz.de/10002153946

Fennell, Geraldine - In: Journal of advertising research 15 (1975) 3, pp. 23-28

Persistent link: https://www.econbiz.de/10002156334