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What one little ad can do
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Bogart, Leo
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4
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2
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2
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Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
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Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
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ECONIS (ZBW)
29
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5
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4
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2
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Reactions to Blacks in newspaper ads
Tolley, B. Stuart
;
Goett, John J.
- In:
Journal of advertising research
11
(
1971
)
2
,
pp. 11-17
Persistent link: https://www.econbiz.de/10002907367
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2
Finding Out: Personal Adventures in Social Research: Discovering What People Think, Say, and Do: by Leo Bogart, Ivan R. Dee, Inc., February 2003, ISBN: 156-6634822, $27.50, 320 pp.
TOLLEY, B. STUART
- In:
Journal of Advertising Research
43
(
2003
)
01
,
pp. 130-132
Persistent link: https://www.econbiz.de/10005624810
Saved in:
3
Changing markets and media in Latin America
Bogart, Leo
- In:
Sociology in use : selected readings for the …
,
(pp. 84-95)
.
1965
Persistent link: https://www.econbiz.de/10003497728
Saved in:
4
Werbung in Massenmedien: Inhalte sind wichtiger als Reichweiten
Bogart, Leo
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1981
)
4
,
pp. 92-101
Persistent link: https://www.econbiz.de/10003497733
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5
As media change, how will advertising?
Bogart, Leo
- In:
Journal of advertising research
13
(
1973
)
5
,
pp. 25-29
Persistent link: https://www.econbiz.de/10001932567
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6
Changing news interests and the news media
Bogart, Leo
- In:
Public opinion quarterly : journal of the American …
32
(
1968/1969
)
4
,
pp. 560-574
Persistent link: https://www.econbiz.de/10001932578
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7
Comment on Walter J. Primeaux jr., ʺThe newspaper rate differential : another element in the explanationʺ
Bogart, Leo
;
Primeaux jr., Walter J.
- In:
The journal of business : B
50
(
1977
)
1
,
pp. 86-87
Persistent link: https://www.econbiz.de/10001932588
Saved in:
8
Customers, not ʺconsumersʺ
Bogart, Leo
- In:
The Conference Board record : reporting to management …
9
(
1972
)
5
,
pp. 34
Persistent link: https://www.econbiz.de/10001933114
Saved in:
9
The future of retailing
Bogart, Leo
- In:
Harvard business review : HBR
51
(
1973
)
6
,
pp. 16-20, 25-28
Persistent link: https://www.econbiz.de/10001933126
Saved in:
10
How to get more of marketing research
Bogart, Leo
- In:
Harvard business review : HBR
34
(
1956
)
1
,
pp. 74-84
Persistent link: https://www.econbiz.de/10001933184
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