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A comparison of Australian and U. S. marketing strategies

Harris, Clyde E.; Still, Richard R.; Crask, Melvin R. - In: The Columbia journal of world business : publ. … 13 (1978) 2, pp. 87-94

Persistent link: https://www.econbiz.de/10003519647

The modern feminine life style

Reynolds, Fred D.; Crask, Melvin R.; Wells, William D. - In: Journal of marketing 41 (1977) 3, pp. 38-45

Persistent link: https://www.econbiz.de/10002695100

The Gatekeeper Appraiser's Role in an Era of Higher Energy Prices

Haney, Richard L.; Crask, Melvin R.; Isakson, Hans R. - In: Real Estate Economics 6 (1978) 2, pp. 186-203

This article discusses the notion of gatekeeper, or opinion leader, appraisers. Because these appraisers are instrumental in disseminating information to other appraisers they are very influential in shaping appraisal practices. A sample of 763 appraisers is used to identify these gatekeepers...

Persistent link: https://www.econbiz.de/10005335048

Stability or change in marketing methods?

Harris, Clyde Jr.; Still, Richard R.; Crask, Melvin R. - In: Business Horizons 21 (1978) 5, pp. 32-40

Persistent link: https://www.econbiz.de/10005354255

Bits, Briefs, and Applications - Diagnostic Screener for Compulsive Buying: Applications to the USA and South Korea

Kwak, Hyokjin; Zinkhan, George M.; Crask, Melvin R. - In: Journal of consumer affairs : official publication of … 37 (2003) 1, pp. 161-169

Persistent link: https://www.econbiz.de/10006169518

Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis

Conchar, Margy P.; Crask, Melvin R.; Zinkhan, George M. - In: Journal of the Academy of Marketing Science 33 (2005) 4, pp. 445-460

Persistent link: https://www.econbiz.de/10006149570

The Relationship between Advertising Message Strategy and Television Commercial Effectiveness

Laskey, Henry A.; Fox, Richard J.; Crask, Melvin R. - In: Journal of advertising research 35 (1995) 2, pp. 31-40

Persistent link: https://www.econbiz.de/10006534060

Investigating the Impact of Executional Style on Television Commercial Effectiveness

Laskey, Henry A.; Fox, Richard J.; Crask, Melvin R. - In: Journal of advertising research 34 (1994) 6, pp. 9-16

Persistent link: https://www.econbiz.de/10006536583

Protection motivation theory : An extension of fear appeals theory in communication

Tunner, John Jr.; Day, Ellen; Crask, Melvin R. - In: Journal of Business Research 19 (1989) 4, pp. 267-276

Persistent link: https://www.econbiz.de/10005474184

Alternating least squares optimal scaling : analysis of nonmetric data in marketing reserach

Perreault jr., William D.; Young, Forrest W. - In: Journal of marketing research : JMR 17 (1980) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10002624567