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Abhandlungen - Marketinginnovativität — Konzeptionalisierung und Validierung einer strategischen Kernkompentenz im Konsumgüter-Marketing.
Beinert, Markus
;
Diller, Hermann
- In:
Marketing : ZFP ; journal of research and management
31
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2009
)
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pp. 7-24
Persistent link: https://www.econbiz.de/10008225185
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