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Marktsättigung bei Konsumgütern : Theoret. Erkenntnisse u. prakt. Untersuchgn
Möller, Erich Peter - 1968
Persistent link: https://www.econbiz.de/10000154430
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Insights into consumer behavior
Arndt, Johan (ed.) - 1968
Persistent link: https://www.econbiz.de/10000053552
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Die Kritik des Consumerism an der Marktforschung
Müller-Heumann, G. - In: Esomar congress (1974), pp. 133-147
Persistent link: https://www.econbiz.de/10003637415
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Market research and consumer attitudes
Nelson, Elizabeth - In: Marketing and the consumer movement, (pp. 88-96). 1978
Persistent link: https://www.econbiz.de/10003639420
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Analysis of consumer purchase data : a Bayesian approach
Morrison, Donald G. - In: Industrial management review : IMR 9 (1968) 2, pp. 31-40
Persistent link: https://www.econbiz.de/10002506233
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Conditional trend analysis : a model that allows for nonusers
Morrison, Donald G. - In: Journal of marketing research : JMR 6 (1969) 3, pp. 342-346
Persistent link: https://www.econbiz.de/10002506237
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An empirical investigation of multidimensional scaling and multidimensional unfolding to predict brand purchasing behavior
Moinpour, Reza - 1970
Persistent link: https://www.econbiz.de/10002506508
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Attitude research on the rocks
Adler, Lee (contributor); Crepsi, Irving (contributor) - 1968
Persistent link: https://www.econbiz.de/10003076531
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Role accumulation and its effects on the diffusion of innovations
Wallendorf, Melanie Ruth - 1979
Persistent link: https://www.econbiz.de/10000055718
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An analysis of simulated brand choice
Ehrenberg, A. S. C.; Charlton, P. - In: Journal of advertising research 13 (1973) 1, pp. 21-33
Persistent link: https://www.econbiz.de/10002116245