An empirical investigation of multidimensional scaling and multidimensional unfolding to predict brand purchasing behavior
Reza Moinpour
| Year of publication: |
1970
|
|---|---|
| Authors: | Moinpour, Reza |
| Subject: | Verbraucher | Marktforschung | Markenartikel |
| Extent: | VII, 125 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Thesis: | Ohio State University, Diss. 1970 |
| Notes: | Bibliogr. S. 116-125 Fotokopie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002506508