We take on two subjects of controversy among economists—advertising and trademarks—in the context of the market for generic drugs. We outline a model in which trademarks for drug names reduce search costs but increase product differentiation. In this particular framework, trademarks may not...

En este estudio analizaremos un grupo de revistas electrónicas, españolas y extranjeras, consideradas de referencia en el ámbito de la Política Farmacéutica y que han trasladado sus contenidos a la red. Comprobaremos si su paso a Internet se ha resuelto con una mera versión digital de la...

Objectives. To estimate the healthcare resources spent by diabetic patients in Spain during the year 2002. Methods. The present work is a cost-of-illness study. Direct healthcare costs were estimated using rates of DM, based on primary and secondary sources of information. A range of prevalence...