Competition in prescription drug markets: the roles of trademarks, advertising, and generic names
Year of publication: |
2013
|
---|---|
Authors: | Feldman, Roger ; Lobo, Félix |
Published in: |
The European Journal of Health Economics. - Springer. - Vol. 14.2013, 4, p. 667-675
|
Publisher: |
Springer |
Subject: | Prescription drug markets | Trademarks | Advertising | Generic names |
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