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Product recalls and the moderating role of brand commitment
Germann, Frank; Grewal, Rajdeep; Ross, William; … - In: Marketing Letters 25 (2014) 2, pp. 179-191
We assess attenuating and augmenting effects of brand commitment on consumer responses when product recalls occur. Consistent with our theorization, results from a laboratory experiment and an event study show that high levels of brand commitment attenuate negative consumer responses in...
Persistent link: https://www.econbiz.de/10010867829
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Channel design, coordination, and performance: Future research directions
Vinhas, Alberto Sa; Chatterjee, Sharmila; Dutta, Shantanu; … - In: Marketing Letters 21 (2010) 3, pp. 223-237
Persistent link: https://www.econbiz.de/10008526556
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L' Utopie
More, Thomas - 1715
Persistent link: https://www.econbiz.de/10002309803
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Thomas Mori Utopia, a mendis vindicata
More, Thomas (honouree) - 1629
Persistent link: https://www.econbiz.de/10002510717
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When a New Pay Plan Fails: The Case of Beta Corporation
Corden, Barry; Elmes, Michael; Knudsen, Jennifer; … - In: Compensation & benefits review 26 (1994) 2, pp. 26-33
Persistent link: https://www.econbiz.de/10006597509
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HOW SECURE IS THE FUTURE? While the securitisation market may change, its days are certainly not numbered
Ross, William - In: The banker : global financial intelligence 51 (2004), pp. 14-16
Persistent link: https://www.econbiz.de/10006610951
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Howard J. Klein, Thomas E. Becker, and John P. Meyer, eds.: Commitment in Organizations: Accumulated Wisdom and New Directions
Ross, William - In: Administrative science quarterly : ASQ ; dedicated to … 54 (2009) 4, pp. 680-684
Persistent link: https://www.econbiz.de/10008354005