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Hise, Richard T.; Donnelly, James H. - In: Business review 27 (1968) 4, pp. 34-44

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Abegglen, James C. - 1971 - 2. print

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Wasson, Chester R. - In: Journal of marketing 32 (1968) 3, pp. 36-43

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Bossle, Rudolf - In: Jahrbuch der Absatz- und Verbrauchsforschung 7 (1961) 1, pp. 41-51

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Brown, Gordon; Copeland, Tony; Millward, Maurice - In: Journal of the Market Research Society : JMRS 15 (1973) 2, pp. 112-131

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Draper, Norman R.; Hunter, William G.; Tierney, David E. - In: Journal of marketing research : JMR 6 (1969) 4, pp. 477-480

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Smith, Betty F.; Dardis, Rachel - In: Journal of consumer affairs : official publication of … 11 (1977) 1, pp. 34-46

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Klompmaker, Jay E.; Hughes, G. David; Haley, Russell I. - In: Harvard business review : HBR 54 (1976) 3, pp. 128-138

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Miller jr., J. Wade; Wolf, Robert J. - In: Personnel : American Management Association's HR focus 45 (1968) 4, pp. 35-42

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Nemec jr., Joseph; Terry, Herbert - In: Business horizons 19 (1976) 5, pp. 31-36

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