The authors aim to present a brief, but accurate, review of the aspects and problems related to the modern theory of the evaluation of effectiveness. In this context, after some introductory remarks, they present the interpretation of the specific nature of the evaluation of effectiveness and...

Taking the new consumer requirements for products linked to regional identity and cultural heritage into consideration, today's transnational companies have modified their strategies. By using a regional or geographic indication, it is possible to exploit existing associations that consumers...