Case Study: The new territorial orientation of a transnational company: Italian pasta
Year of publication: |
2013
|
---|---|
Authors: | Dessì, Silvia ; Caboni, Federica ; Giudici, Ernestina |
Published in: |
Transnational Marketing Journal. - Transnational Press London, UK, ISSN 2041-4692. - Vol. 1.2013, 1, p. 72-83
|
Publisher: |
Transnational Press London, UK |
Subject: | transnational companies | food products | territorialisation |
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