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ECONIS (ZBW)
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RePEc
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OLC EcoSci
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1
Computer models in advertising media selection
Gensch, Dennis H.
- In:
Journal of marketing research : JMR
5
(
1968
)
4
,
pp. 414-424
Persistent link: https://www.econbiz.de/10002228423
Saved in:
2
Practical media decisions and the computer
Moran, William T.
- In:
Journal of marketing
27
(
1963
)
3
,
pp. 26-30
Persistent link: https://www.econbiz.de/10002509480
Saved in:
3
Mediaselektionsmodelle, Probleme der Datengewinnung und Datenverarbeitung
Freter, H.
- In:
Computergestützte Marketing-Planung : Beiträge zum …
,
(pp. 269-294)
.
1974
Persistent link: https://www.econbiz.de/10002170146
Saved in:
4
Consumer services provided by business through advertising-supported media in the United States
Cremeans, John E.
- In:
The review of income and wealth : journal of the …
(
1980
)
2
,
pp. 151-174
Persistent link: https://www.econbiz.de/10002031408
Saved in:
5
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1973
-
4. ed
Persistent link: https://www.econbiz.de/10002084898
Saved in:
6
Television advertising : the great discount illusion, or tonypandy revisited
Blank, David M.
- In:
The journal of business : B
41
(
1968
)
1
,
pp. 10-38
Persistent link: https://www.econbiz.de/10001922741
Saved in:
7
Does advertising subsidize information?
Callahan, Francis X.
- In:
Journal of advertising research
18
(
1978
)
4
,
pp. 19-22
Persistent link: https://www.econbiz.de/10001974880
Saved in:
8
A socio-economic analysis of advertising
Callahan, Francis Xavier
-
1972
Persistent link: https://www.econbiz.de/10001974896
Saved in:
9
As media change, how will advertising?
Bogart, Leo
- In:
Journal of advertising research
13
(
1973
)
5
,
pp. 25-29
Persistent link: https://www.econbiz.de/10001932567
Saved in:
10
Outdoor advertising : history and regulation
Houck, John W.
(
contributor
)
-
1969
Persistent link: https://www.econbiz.de/10001945583
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