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More Can Be Better: Contributions and Setoffs in Antitrust

Goetz, Charles J.; Higgins, Richard S.; McChesney, Fred S. - In: The antitrust bulletin : the journal of American and … 51 (2006) 3, pp. 631-660

Persistent link: https://www.econbiz.de/10007592657

Materiality, settlements and the FTC'S Ad substantiation program: Why wonder bread Lost No Dough

Higgins, Richard S.; McChesney, Fred S. - In: Managerial and decision economics : MDE ; the … 32 (2011) 2, pp. 71-84

Persistent link: https://www.econbiz.de/10008821283

Truth and consequences: The Federal Trade Commission's ad substantiation program

Higgins, Richard S.; McChesney, Fred S. - In: International Review of Law and Economics 6 (1986) 2, pp. 151-168

Persistent link: https://www.econbiz.de/10005485613

Materiality, settlements and the FTC'S Ad substantiation program: Why wonder bread Lost No Dough

Higgins, Richard S.; McChesney, Fred S. - In: Managerial and Decision Economics 32 (2011) 2, pp. 71-83

Previous studies (e.g. by Peltzman and Mathios-Plummer) reveal powerful share‐value effects of Federal Trade Commission (FTC) actions against firms for their advertising. Curiously, however, Mathios‐Plummer finds that when the FTC announces an investigation but simultaneous settlement of the...

Persistent link: https://www.econbiz.de/10008839137