Materiality, settlements and the FTC'S Ad substantiation program: Why wonder bread Lost No Dough
| Year of publication: |
2011
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| Authors: | Higgins, Richard S. ; McChesney, Fred S. |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 5822270. - Vol. 32.2011, 2, p. 71-84
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