Cauberghe, Verolien; De Pelsmacker, Patrick; Janssens, Wim - In: Journal of Business Research 63 (2010) 9-10, pp. 972-978
New media, such as the Internet or interactive digital television (a merger of television and Internet technology), often combine different sensory inputs and different types of media content simultaneously. These combined information cues may interfere with each other or reinforce the...