Exploring consumer reactions to incongruent mild disgust appeals
Year of publication: |
2008
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Authors: | Dens, Nathalie ; De Pelsmacker, Patrick ; Janssens, Wim |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 14.2008, 4, p. 249-270
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