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A Network Approach to Understanding "Green Buying": A Literature Review

Xu, Susanna; Walker, Helen; Nairn, Agnès; Johnsen, Thomas - HAL - 2007

Consumers and organisations are increasingly considering longer term sustainability issues when they purchase or supply goods or services: "green buying" appears to be gaining momentum. However, progress is slow and the percentage of green purchases has remained static at 2% for the last two...

Persistent link: https://www.econbiz.de/10010898859

Creating the Customer: The Influence of Advertising on Consumer Market Segments - Evidence and Ethics

Nairn, Agnes; Berthon, Pierre - In: Journal of business ethics : JOBE 42 (2003) 1, pp. 83

Persistent link: https://www.econbiz.de/10006891450

Viewpoint -- Commercialisation of childhood? The ethics of research with primary school children

Nairn, Agnes - In: International journal of market research : JMRS ; the … 48 (2006) 2, pp. 113-114

Persistent link: https://www.econbiz.de/10006691007

Blinded by science: The managerial consequences of inadequately validated cluster analysis solutions

Bottomley, Paul; Nairn, Agnes - In: International journal of market research : JMRS ; the … 46 (2004) 2, pp. 171-188

Persistent link: https://www.econbiz.de/10006693458

Something approaching science? Cluster analysis procedures in the CRM era

Nairn, Agnes; Bottomley, Paul - In: International journal of market research : JMRS ; the … 45 (2003) 2, pp. 241-262

Persistent link: https://www.econbiz.de/10006694655

Measuring Affective Advertising: Implications of Low Attention Processing on Recall

Heath, Robert; Nairn, Agnes - In: Journal of advertising research 45 (2005) 2, pp. 269-281

Persistent link: https://www.econbiz.de/10006499584

Clarity in the digital world means a fair deal for children and parents - As kids spend more time online, global standards are needed to distinguish marketing from other content.

Nairn, Agnes - In: ADMAP : for decisionmakers in advertising, marketing, … (2009), pp. 24-26

Persistent link: https://www.econbiz.de/10008254055

Michael Osit — Generation Text: Raising Well Adjusted Kids in an Age of Instant Everything

Nairn, Agnes - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 395

Persistent link: https://www.econbiz.de/10008254083

"It does my head in &70; buy it, buy it, buy it!" The commercialisation of UK children's web sites

Nairn, Agnes - In: Young consumers : insight and ideas for responsible … 9 (2008) 4, pp. 239-264

Persistent link: https://www.econbiz.de/10008270687

Not seeing the wood for the imaginary trees. Or, who's messing with our article? A reply to Ambler (2008)

Nairn, Agnes; Fine, Cordelia - In: International journal of advertising : the quarterly … 27 (2008) 5, pp. 885-908

Persistent link: https://www.econbiz.de/10008148131