Malhotra, Naresh K.; Kim, Sung S.; Patil, Ashutosh - In: Management Science 52 (2006) 12, pp. 1865-1883
Despite recurring concerns about common method variance (CMV) in survey research, the information systems (IS) community remains largely uncertain of the extent of such potential biases. To address this uncertainty, this paper attempts to systematically examine the impact of CMV on the...